{"id":42454,"date":"2024-11-19T17:12:14","date_gmt":"2024-11-19T20:12:14","guid":{"rendered":"https:\/\/agilize.com.br\/blog\/?p=42454"},"modified":"2024-11-19T17:12:15","modified_gmt":"2024-11-19T20:12:15","slug":"pesquisa-de-satisfacao-cliente","status":"publish","type":"post","link":"https:\/\/agilize.com.br\/blog\/crescer-seu-negocio\/pesquisa-de-satisfacao-cliente\/","title":{"rendered":"Pesquisa de satisfa\u00e7\u00e3o do cliente: 5 dicas de como fazer!"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agilize.com.br\/blog\/wp-content\/uploads\/2024\/11\/pesquisa-de-satisfacao-do-cliente-1.webp\" alt=\"entenda-como-fazer-pesquisa-de-satisfa\u00e7\u00e3o-do-cliente\" class=\"wp-image-42457\"\/><\/figure>\n\n\n\n<p>Uma pesquisa realizada pela Tiendeo, mostrou que <strong>77% dos brasileiros j\u00e1 se decepcionaram com suas marcas prediletas<\/strong> por n\u00e3o conseguirem atender suas expectativas.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, saber o que os clientes pensam, o que valorizam e onde h\u00e1 oportunidades de melhoria s\u00e3o informa\u00e7\u00f5es importantes para guiar a tomada de decis\u00f5es estrat\u00e9gicas, concorda?&nbsp;<\/p>\n\n\n\n<p>\u00c9 nesse contexto que surge a import\u00e2ncia da pesquisa de satisfa\u00e7\u00e3o do cliente. Neste conte\u00fado, apresentaremos quais tipos de pesquisas podem ser feitas para seus clientes e como realiz\u00e1-las. Vamos l\u00e1?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#Afinal-o-que-\u00e9-a-pesquisa-de-satisfa\u00e7\u00e3o-do-cliente\">Afinal, o que \u00e9 a pesquisa de satisfa\u00e7\u00e3o do cliente?<\/a><\/li>\n\n\n\n<li><a href=\"#A-import\u00e2ncia-da-pesquisa-de-satisfa\u00e7\u00e3o-do-cliente\">A import\u00e2ncia da pesquisa de satisfa\u00e7\u00e3o do cliente<\/a><\/li>\n\n\n\n<li><a href=\"#Quais-s\u00e3o-os-tipos-de-pesquisa-de-satisfa\u00e7\u00e3o\">Quais s\u00e3o os tipos de pesquisa de satisfa\u00e7\u00e3o?<\/a><\/li>\n\n\n\n<li><a href=\"#Como-fazer-uma-pesquisa-de-satisfa\u00e7\u00e3o-do-cliente-efetiva-5-dicas\">Como fazer uma pesquisa de satisfa\u00e7\u00e3o do cliente efetiva: 5 dicas<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Afinal-o-que-\u00e9-a-pesquisa-de-satisfa\u00e7\u00e3o-do-cliente\">Afinal, o que \u00e9 a pesquisa de satisfa\u00e7\u00e3o do cliente?<\/h2>\n\n\n\n<p>De forma resumida, a pesquisa de satisfa\u00e7\u00e3o do cliente \u00e9 uma ferramenta que coleta informa\u00e7\u00f5es sobre a experi\u00eancia e as percep\u00e7\u00f5es dos consumidores em rela\u00e7\u00e3o \u00e0 empresa.&nbsp;<\/p>\n\n\n\n<p>Ela geralmente \u00e9 composta de perguntas objetivas e subjetivas que <strong>avaliam desde a qualidade do produto at\u00e9 o n\u00edvel de atendimento ao cliente<\/strong>, possibilitando a an\u00e1lise detalhada das expectativas, pontos de satisfa\u00e7\u00e3o e \u00e1reas de melhoria.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m do mais, essa pr\u00e1tica pode ser realizada em diversos momentos, como ap\u00f3s uma compra, ao longo da jornada do cliente ou periodicamente, dependendo da estrat\u00e9gia de cada neg\u00f3cio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"A-import\u00e2ncia-da-pesquisa-de-satisfa\u00e7\u00e3o-do-cliente\">A import\u00e2ncia da pesquisa de satisfa\u00e7\u00e3o do cliente<\/h2>\n\n\n\n<p>Entender o grau de satisfa\u00e7\u00e3o dos clientes \u00e9 um passo fundamental para manter o crescimento da empresa.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, esses dados permitem antecipar problemas, melhorar produtos ou processos e fortalecer a rela\u00e7\u00e3o com o cliente. Para empresas de diferentes nichos, como varejo, servi\u00e7os online e startups, a pesquisa de satisfa\u00e7\u00e3o oferece diversos benef\u00edcios, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reten\u00e7\u00e3o e <a href=\"https:\/\/agilize.com.br\/blog\/empreendedorismo\/fidelizacao-de-clientes\/\">fideliza\u00e7\u00e3o de clientes<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/agilize.com.br\/blog\/gestao-financeira\/como-fazer-reducao-de-custos\/\">redu\u00e7\u00e3o de custos<\/a>;<\/li>\n\n\n\n<li>preven\u00e7\u00e3o de crises;<\/li>\n\n\n\n<li>melhoria dos processos e produtos da empresa.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Quais-s\u00e3o-os-tipos-de-pesquisa-de-satisfa\u00e7\u00e3o\">Quais s\u00e3o os tipos de pesquisa de satisfa\u00e7\u00e3o?<\/h2>\n\n\n\n<p>Ao buscar informa\u00e7\u00f5es sobre a experi\u00eancia do cliente, \u00e9 fundamental selecionar a metodologia de pesquisa mais adequada. Cada uma delas oferece uma perspectiva particular, confira abaixo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>NPS:<\/strong> por meio de uma pergunta simples, a <em>Net Promoter Score <\/em>quantifica a lealdade do cliente. Apesar de ser uma simples quest\u00e3o, ela pode dar uma ideia clara de como os seus clientes veem a sua marca;<\/li>\n\n\n\n<li><strong>CSAT:<\/strong> j\u00e1 a <em>Customer Satisfaction Score<\/em> avalia a satisfa\u00e7\u00e3o do seu cliente em rela\u00e7\u00e3o a um contato espec\u00edfico, como uma compra ou uma intera\u00e7\u00e3o com o atendimento.<\/li>\n\n\n\n<li><strong>CES:<\/strong> a <em>Customer Effort Score<\/em>, por sua vez, mensura o esfor\u00e7o que o teu cliente precisou fazer para resolver um problema ou concluir uma tarefa, ajudando a identificar pontos de atrito na jornada do cliente.<\/li>\n\n\n\n<li><strong>Feedback aberto:<\/strong> diferentemente dos outros m\u00e9todos, o feedback aberto permite que seu cliente expresse livremente suas opini\u00f5es e sentimentos, oferecendo percep\u00e7\u00f5es qualitativas e detalhadas sobre sua experi\u00eancia.<\/li>\n<\/ul>\n\n\n\n<p>Ao utilizar uma combina\u00e7\u00e3o desses m\u00e9todos, as empresas podem obter um entendimento mais completo e preciso da percep\u00e7\u00e3o dos clientes, permitindo a identifica\u00e7\u00e3o de melhorias.<\/p>\n\n\n\n\t\t\t<style>\n\t\t\t\t.agz-conversion-form {\n\t\t\t\t\theight: inherit;\n\t\t\t\t\tbackground: #fff;\n\t\t\t\t\tborder-radius: 1rem;\n\t\t\t\t\tpadding: 0.5rem;\n\t\t\t\t\tcolor: #595066;\n\t\t\t\t\tfont-family: Inter,sans-serif;\n\t\t\t\t\tbox-shadow: 0 3px 20px 1px rgb(65 58 79 \/ 6%);\n\t\t\t\t\tuser-select: none;\n\t\t\t\t}\n\t\t\t\t.agz-conversion-form form{\n\t\t\t\t\tborder-radius: 0.5rem;\n\t\t\t\t\tbackground-color: #E5E2E9;\n\t\t\t\t}\n\t\t\t\t.agz-conversion-form h6{\n\t\t\t\t\tfont-size: xx-large;\n\t\t\t\t\tcolor: #7a4dbf;\n    \t\t\t\tfont-weight: 700;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t}\n\t\t\t\t.agz-conversion-form input,\n\t\t\t\t.agz-conversion-form select {\n\t\t\t\t\tborder: 1px solid #C3BDCC;\n\t\t\t\t\tborder-radius: 8px;\n\t\t\t\t\tpadding: 0.5rem 1rem;\n\t\t\t\t\toutline: 0;\n\t\t\t\t}\n\t\t\t\t.agz-conversion-form button {\n\t\t\t\t\twidth: fit-content; \n\t\t\t\t\tbackground: #26bf87;\n\t\t\t\t\ttext-transform: uppercase;\n\t\t\t\t\tbox-shadow: 0 4px 10px 1px rgb(38 191 135 \/ 15%);\n\t\t\t\t\tborder-radius: 2rem;\n\t\t\t\t\tfont-family: Inter,sans-serif;\n\t\t\t\t\tfont-weight: 700;\n\t\t\t\t\tfont-size: large;\n\t\t\t\t\tcolor: #fff;\n\t\t\t\t\talign-self: center;\n\t\t\t\t\ttransition: background .25s;\n\t\t\t\t\tcursor: pointer;\n\t\t\t\t}\n\t\t\t\t.agz-conversion-form button:hover {\n\t\t\t\t\tcolor: #fff;\n\t\t\t\t\tbackground: #5fedb9;\n\t\t\t\t\ttransition: background .25s;\n\t\t\t\t}\n\t\t\t\t.agz-conversion-form button:active {\n\t\t\t\t\toutline: 0;\n\t\t\t\t}\n\t\t\t\t#agz-conversion-form-success{\n\t\t\t\t\tborder-radius: 0.5rem;\n\t\t\t\t\tbackground-color: #7a4dbf;\n\t\t\t\t\tdisplay: none;\n\t\t\t\t}\n\t\t\t\t#agz-conversion-form-success h6, #agz-conversion-form-success p{\n\t\t\t\t\tcolor: white !important;\n\t\t\t\t}\n\t\t\t<\/style>\n\t\t\t<aside class=\"agz-conversion-form\">\n\t\t\t\t<div id=\"agz-conversion-form-success\" class=\"agz-conversion-form container p-4\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<h6 class=\"col-md-10 col-12 mx-auto p-0 mt-0\">Recebemos sua solicita\u00e7\u00e3o e em breve entraremos em contato.<\/h6>\n\t\t\t\t\t\t<p class=\"text-center mb-0 col-md-10 col-12 mx-auto p-0\">Voc\u00ea receber\u00e1 um telefonema nosso em breve. Fique de olho em liga\u00e7\u00f5es inclusive com DDD de outros estados, sabemos que \u00e9 chato, mas \u00e9 s\u00f3 por hoje, combinado?<\/p>\n\t\t\t\t\t\t<p class=\"text-center col-md-10 col-12 mx-auto p-0\">Tamb\u00e9m enviamos um e-mail para voc\u00ea, quando puder, confere l\u00e1!<p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<form id=\"conversion-form\" class=\"agz-conversion-form container p-4\" novalidate=\"novalidate\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<h6 class=\"col-md-10 col-12 mx-auto p-0 mt-0\">Solicite uma proposta e conhe\u00e7a nossos servi\u00e7os.<\/h6>\n\t\t\t\t\t\t<p class=\"text-center mb-0 col-md-10 col-12 mx-auto p-0\">Valores - Planos - Benef\u00edcios Inclu\u00eddos - Funcionalidades<\/p>\n\t\t\t\t\t\t<p class=\"text-center col-md-10 col-12 mx-auto p-0\">Tire as suas d\u00favidas - Fazemos quest\u00e3o de ajudar!<p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"row col-md-10 col-12 mx-auto\">\n\t\t\t\t\t\t<div class=\"form-group mb-2\">\n\t\t\t\t\t\t\t<label class=\"title\">Nome*<\/label>\n\t\t\t\t\t\t\t<input type=\"text\" name=\"name\" id=\"name\" class=\"w-100 mt-1\" aria-required=\"true\"\n\t\t\t\t\t\t\tplaceholder=\"Digite seu nome\" required autocomplete=\"off\">\n\t\t\t\t\t\t  \t<label id=\"name_error\" class=\"invalid-feedback text-right\" for=\"name\">Este campo \u00e9 requerido.<\/label>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"form-group mb-2\">\n\t\t\t\t\t\t\t<label class=\"title\">E-mail*<\/label>\n\t\t\t\t\t\t\t<input type=\"email\" name=\"email\" id=\"email\" class=\"w-100 mt-1\" aria-required=\"true\"\n\t\t\t\t\t\t\tplaceholder=\"Digite seu e-mail\" required autocomplete=\"off\">\n\t\t\t\t\t\t\t<label id=\"email_error\" class=\"invalid-feedback text-right\" for=\"email\">Informe um e-mail v\u00e1lido.<\/label>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t  \t<div class=\"form-group mb-2\">\n\t\t\t\t\t\t\t<label class=\"title\">Telefone*<\/label>\n\t\t\t\t\t\t\t<input type=\"tel\" name=\"phone_number\" id=\"phone_number\" class=\"w-100 mt-1\" placeholder=\"(00) 00000-0000\"\n\t\t\t\t\t\t  required autocomplete=\"off\">\n\t\t\t\t\t\t\t<label id=\"phone_number_error\" class=\"invalid-feedback text-right\" for=\"phone_number\">Informe telefone\n\t\t\t\t\t\t  v\u00e1lido.<\/label>\n\t\t\t\t\t  \t<\/div>\n\t\t\t\t\t\t<div class=\"form-group col-md-5 col-12 mb-2\">\n\t\t\t\t\t\t\t<label class=\"title\">Estado*<\/label>\n\t\t\t\t\t\t\t<select name=\"uf\" id=\"uf\" class=\"valid w-100 mt-1\" aria-required=\"true\" required aria-invalid=\"false\">\n\t\t\t\t\t\t\t\t<option value=\"\" disabled selected>Selecione seu estado<\/option>\n\t\t\t\t\t\t\t\t<option value=\"AC\">Acre<\/option>\n\t\t\t\t\t\t\t\t<option value=\"AL\">Alagoas<\/option>\n\t\t\t\t\t\t\t\t<option value=\"AP\">Amap\u00e1<\/option>\n\t\t\t\t\t\t\t\t<option value=\"AM\">Amazonas<\/option>\n\t\t\t\t\t\t\t\t<option value=\"BA\">Bahia<\/option>\n\t\t\t\t\t\t\t\t<option value=\"CE\">Cear\u00e1<\/option>\n\t\t\t\t\t\t\t\t<option value=\"DF\">Distrito Federal<\/option>\n\t\t\t\t\t\t\t\t<option value=\"ES\">Esp\u00edrito Santo<\/option>\n\t\t\t\t\t\t\t\t<option value=\"GO\">Goi\u00e1s<\/option>\n\t\t\t\t\t\t\t\t<option value=\"MA\">Maranh\u00e3o<\/option>\n\t\t\t\t\t\t\t\t<option value=\"MT\">Mato Grosso<\/option>\n\t\t\t\t\t\t\t\t<option value=\"MS\">Mato Grosso do Sul<\/option>\n\t\t\t\t\t\t\t\t<option value=\"MG\">Minas Gerais<\/option>\n\t\t\t\t\t\t\t\t<option value=\"PA\">Par\u00e1<\/option>\n\t\t\t\t\t\t\t\t<option value=\"PB\">Para\u00edba<\/option>\n\t\t\t\t\t\t\t\t<option value=\"PR\">Paran\u00e1<\/option>\n\t\t\t\t\t\t\t\t<option value=\"PE\">Pernambuco<\/option>\n\t\t\t\t\t\t\t\t<option value=\"PI\">Piau\u00ed<\/option>\n\t\t\t\t\t\t\t\t<option value=\"RJ\">Rio de Janeiro<\/option>\n\t\t\t\t\t\t\t\t<option value=\"RN\">Rio Grande do Norte<\/option>\n\t\t\t\t\t\t\t\t<option value=\"RS\">Rio Grande do Sul<\/option>\n\t\t\t\t\t\t\t\t<option value=\"RO\">Rond\u00f4nia<\/option>\n\t\t\t\t\t\t\t\t<option value=\"RR\">Roraima<\/option>\n\t\t\t\t\t\t\t\t<option value=\"SC\">Santa Catarina<\/option>\n\t\t\t\t\t\t\t\t<option value=\"SP\">S\u00e3o Paulo<\/option>\n\t\t\t\t\t\t\t\t<option value=\"SE\">Sergipe<\/option>\n\t\t\t\t\t\t\t\t<option value=\"TO\">Tocantins<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t\t\t\t\t\t<label id=\"uf_error\" class=\"invalid-feedback text-right\" for=\"uf\">Este campo \u00e9 requerido.<\/label>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"form-group col-md-7 col-12 mb-2\">\n\t\t\t\t\t\t\t<label class=\"title\">Cidade*<\/label>\n\t\t\t\t\t\t\t<select name=\"city_code\" id=\"city_code\" class=\"w-100 mt-1 valid\" aria-required=\"true\" required\n\t\t\t\t\t\t\taria-invalid=\"false\">\n\t\t\t\t\t\t\t<option value=\"\" disabled selected>Selecione um estado<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t\t\t\t\t\t<label id=\"city_code_error\" class=\"invalid-feedback text-right\" for=\"city_code\">Este campo \u00e9 requerido.<\/label>\n\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t<div class=\"form-group col-md-6 col-12 mb-2\">\n\t\t\t\t\t\t\t<label class=\"title\">Qual servi\u00e7o deseja?*<\/label>\n\t\t\t\t\t\t\t<select name=\"service\" id=\"service\" class=\"w-100 mt-1 valid\" aria-required=\"true\" required\n\t\t\t\t\t\t\taria-invalid=\"false\">\n\t\t\t\t\t\t\t\t<option value=\"\" disabled selected>Selecione o servi\u00e7o<\/option>\n\t\t\t\t\t\t\t\t<option value=\"migracao\">Trocar de contador<\/option>\n\t\t\t\t\t\t\t\t<option value=\"abertura\">Abrir uma empresa<\/option>\n\t\t\t\t\t\t\t\t<option value=\"mei\">Contabilidade para MEI<\/option>\n                    \t\t\t<option value=\"mei-abertura\">Abertura MEI<\/option>\n                    \t\t\t<option value=\"mei-me\">Transformar de MEI para ME<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t\t\t\t\t\t<label id=\"service_error\" class=\"invalid-feedback text-right\" for=\"service\">Este campo \u00e9 requerido.<\/label>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"form-group col-md-6 col-12 mb-2\">\n\t\t\t\t\t\t\t<label class=\"title\">Qual atividade da sua empresa?*<\/label>\n\t\t\t\t\t\t\t<select name=\"company_type\" id=\"company_type\" class=\"w-100 mt-1 valid\" aria-required=\"true\" required\n\t\t\t\t\t\t\taria-invalid=\"false\">\n\t\t\t\t\t\t\t\t<option value=\"\" disabled selected>Selecione a \u00e1rea de atua\u00e7\u00e3o da sua empresa?<\/option>\n\t\t\t\t\t\t\t\t<option value=\"comercio\">Com\u00e9rcio<\/option>\n\t\t\t\t\t\t\t\t<option value=\"servico\">Servi\u00e7o<\/option>\n\t\t\t\t\t\t\t\t<option value=\"comercio servico\">Com\u00e9rcio e Servi\u00e7o<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t\t\t\t\t\t<label id=\"company_type_error\" class=\"invalid-feedback text-right\" for=\"company_type\">Este campo \u00e9 requerido.<\/label>\n\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t<\/div>\t\t\t\t\n\t\t\t\t\t<div class=\"w-100 text-center\">\n\t\t\t\t\t\t<button id=\"btn-submit-contact\" type=\"submit\" class=\"btn my-4 shadow-none text-uppercase\">CLIQUE E RECEBA NOSSO CONTATO<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"text-center col-md-10 col-12 m-0 mx-auto p-0\">Seus dados est\u00e3o seguros conosco. Ao solicitar uma proposta, voc\u00ea concorda com nossos <a target=\"_blank\" href=\"https:\/\/agilize.com.br\/termos-de-uso\">Termos de uso<\/a> e <a target=\"_blank\" href=\"https:\/\/agilize.com.br\/politica-de-privacidade\">Pol\u00edtica de privacidade<\/a>.<p>\n\t\t\t\t<\/form>\n\t\t\t<\/aside>\n\t\t\t<script>\n\t\t\t\tfunction getApiUrl() {\n\t\t\t\t\treturn \"https:\/\/api-growth.agilize.com.br\";\n\t\t\t\t}\n\t\t\t\tfunction validateFormInputs(email, phone) {\n\t\t\t\t\tif (email && phone) {\n\t\t\t\t\t\tvar regexEmail = \/^([\\w\\.\\-]+)@([\\w\\-]+)((\\.(\\w){2,3})+)$\/m;\n\t\t\t\t\t\tvar regexAllSame = \/^(\\d)(?!\\1+$)\\d{11}$\/;\n\t\t\t\t\t\tif (regexEmail.test(email) && (phone.length == 10 || phone.length == 11)) {\n\t\t\t\t\t\t\treturn true;\n\t\t\t\t\t\t}\n\t\t\t\t\t\treturn false;\n\t\t\t\t\t}\n\t\t\t\t\treturn false;\n\t\t\t\t}\n\t\t\t\tdocument.getElementById(\"phone_number\").addEventListener(\"keyup\", function (event) {\n\t\t\t\t\tvar value = 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null;\n\t\t\t\t\t}\n\t\t\t\t\tif (company_type) {\n\t\t\t\t\t\tcompany_type = company_type.split(\" \");\n\t\t\t\t\t}\n\t\t\t\t\tvar btnSubmit = document.getElementById(\"btn-submit-contact\");\n\t\t\t\t\tbtnSubmit.disabled = true;\n\t\t\t\t\tbtnSubmit.innerHTML = \"Enviando...\";\n\t\t\t\t\tvar tracking = agzTKRV2.getTrackerData();\n\t\t\t\t\tvar objectData = {\n\t\t\t\t\t\tid: agzTKRV2.getID(),\n\t\t\t\t\t\tname,\n\t\t\t\t\t\temail,\n\t\t\t\t\t\tphone_number,\n\t\t\t\t\t\tservice_id: getServiceID(service),\n\t\t\t\t\t\tcity_id: parseInt(city_code),\n\t\t\t\t\t\tcompany_types: getCompanyTypesIDs(company_type),\n\t\t\t\t\t\tscore: agzTKRV2.getScore(),\n\t\t\t\t\t\ttracking: {\n\t\t\t\t\t\t\t...tracking,\n\t\t\t\t\t\t},\n\t\t\t\t\t\tlead_navigation: agzTKRV2.getNavigationHistoryData(),\n\t\t\t\t\t\tconversion_at: new Date(),\n\t\t\t\t\t}\n\t\t\t\t\tif (objectData) {\n\t\t\t\t\t\tfetch(getApiUrl() + \"\/v1\/leads\", {\n\t\t\t\t\t\t\tmethod: \"POST\",\n\t\t\t\t\t\t\theaders: {\n\t\t\t\t\t\t\t\t\"Accept\": \"application\/json\",\n\t\t\t\t\t\t\t\t\"Content-Type\": \"application\/json\"\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\tbody: JSON.stringify(objectData)\n\t\t\t\t\t\t}).then(response => response.json())\n\t\t\t\t\t\t\t.then(result => {\n\t\t\t\t\t\t\t\tdocument.getElementById(\"conversion-form\").style.display = \"none\";\n\t\t\t\t\t\t\t\tdocument.getElementById(\"agz-conversion-form-success\").style.display = \"block\";\n\t\t\t\t\t\t\t\tdocument.getElementById(\"name\").value = \"\";\n\t\t\t\t\t\t\t\tdocument.getElementById(\"email\").value = \"\";\n\t\t\t\t\t\t\t\tdocument.getElementById(\"phone_number\").value = \"\";\n\t\t\t\t\t\t\t\tdocument.getElementById(\"uf\").value = \"\";\n\t\t\t\t\t\t\t\tdocument.getElementById(\"city_code\").value = \"\";\n\t\t\t\t\t\t\t\tbtnSubmit.disabled = false;\n\t\t\t\t\t\t\t\tbtnSubmit.innerHTML = \"CLIQUE E RECEBA NOSSO CONTATO\";\n\t\t\t\t\t\t\t})\n\t\t\t\t\t}\n\t\t\t\t\tagzTKRV2.resetTracker().then(()=> console.info(\"identifier updated\"));\n\t\t\t\t\tgtag(\"event\", \"conversao_lead_novo_comercial_formulario_blogpost\");\n\t\t\t\t});\n\t\t\t\tdocument.getElementById(\"uf\").addEventListener(\"change\", function (event) {\n\t\t\t\t\tvar uf = event.target.value;\n\t\t\t\t\tvar url = getApiUrl() + \"\/v1\/outside\/cities\/uf\/\" + uf;\n\t\t\t\t\tvar citySelect = document.getElementById(\"city_code\");\n\t\t\t\t\tcitySelect.options.length = 0;\n\t\t\t\t\tcitySelect.add(new Option(\"Buscando cidades...\", \"\"));\n\t\t\t\t\tfetch(url).then(response => response.json()).then(result => {\n\t\t\t\t\t\tif (result.success) {\n\t\t\t\t\t\t\tcitySelect.options.length = 0;\n\t\t\t\t\t\t\tcitySelect.add(new Option(\"Selecione sua cidade\", \"\"));\n\t\t\t\t\t\t\tfor (var i = 0; i < result.payload.length; i++) {\n\t\t\t\t\t\t\t\tcitySelect.add(new Option(result.payload[i].name, result.payload[i].id));\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\talert(\"N\u00e3o foi possivel carregas as cidades, tente novamente.\");\n\t\t\t\t\t\t}\n\t\t\t\t\t}).catch(() => alert(\"N\u00e3o foi possivel carregas as cidades, tente novamente.\"))\n\t\t\t\t});\n\t\t\t<\/script>\n\t\t\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Como-fazer-uma-pesquisa-de-satisfa\u00e7\u00e3o-do-cliente-efetiva-5-dicas\">Como fazer uma pesquisa de satisfa\u00e7\u00e3o do cliente efetiva: 5 dicas<\/h2>\n\n\n\n<p>Para que sua pesquisa traga resultados positivos e \u00fateis para sua empresa, \u00e9 importante seguir algumas dicas, confira abaixo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Defina o objetivo da pesquisa<\/h3>\n\n\n\n<p>Para que sua pesquisa seja realmente eficaz, o primeiro passo \u00e9 estabelecer objetivos claros.&nbsp;<\/p>\n\n\n\n<p>Isso significa definir com precis\u00e3o o que a empresa espera aprender, seja para melhorar um servi\u00e7o espec\u00edfico, entender melhor a jornada do cliente ou otimizar o atendimento.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Fa\u00e7a perguntas claras e adaptadas aos canais escolhidos<\/h3>\n\n\n\n<p>Outro ponto fundamental \u00e9 buscar formular perguntas diretas e objetivas, evitando quest\u00f5es confusas ou muito abertas. As perguntas tamb\u00e9m devem ser adaptadas ao canal escolhido, como e-mail, site ou aplicativo, para aumentar a chance de resposta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Quando fazer<\/h3>\n\n\n\n<p>Vale ressaltar que o momento da pesquisa tamb\u00e9m \u00e9 importante para a efic\u00e1cia da pesquisa. Por exemplo, realizar a pesquisa logo ap\u00f3s uma intera\u00e7\u00e3o importante (como uma compra) ou de forma peri\u00f3dica em servi\u00e7os cont\u00ednuos tende a trazer respostas mais precisas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Colete dados e crie planos<\/h3>\n\n\n\n<p>Ap\u00f3s a coleta, \u00e9 essencial interpretar os dados e transform\u00e1-los em a\u00e7\u00f5es concretas. Identifique os principais pontos de melhoria e estabele\u00e7a planos para atender \u00e0s expectativas dos clientes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Ferramentas<\/h3>\n\n\n\n<p>Por fim, usar ferramentas adequadas, como Google Forms ou Typeform, facilita tanto a coleta quanto a an\u00e1lise dos dados, tornando o processo mais \u00e1gil e organizado. Essas ferramentas ajudam a visualizar rapidamente as informa\u00e7\u00f5es, o que torna a implementa\u00e7\u00e3o das melhorias muito mais pr\u00e1tica.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AGILIZE CONTABILIDADE ONLINE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9Z5_wYezT04?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Conhe\u00e7a a Agilize<\/h3>\n\n\n\n<p>Em resumo, investir em uma pesquisa de satisfa\u00e7\u00e3o do cliente pode ser o diferencial entre o sucesso e o fracasso de uma empresa. Entender as demandas e expectativas do consumidor permite aprimorar processos, fidelizar clientes e antecipar problemas.&nbsp;<\/p>\n\n\n\n<p>Com o apoio de um parceiro como a Agilize contabilidade online, sua empresa fica livre da carga burocr\u00e1tica e cont\u00e1bil, podendo focar na experi\u00eancia do cliente. Clique no banner abaixo e receba uma proposta personalizada!<\/p>\n\n\n\n\n\t\t\t<style>\n\t\t\t\t.btn-agz-banner{\n\t\t\t\t\tuser-select: none;\n\t\t\t\t\tdisplay: inline-block;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\ttext-decoration: none;\n\t\t\t\t\tvertical-align: middle;\n\t\t\t\t\tcursor: pointer;\n\t\t\t\t\twidth: 100%;\n\t\t\t\t\talign-self: center;\n\t\t\t\t\topacity: 1;\n\t\t\t\t\ttransition: all .25s ease-in-out;\n\t\t\t\t\tmargin: 1rem auto;\n\t\t\t\t}\n\t\t\t\t.btn-agz-banner:hover {\n\t\t\t\t\topacity: 0.9;\n\t\t\t\t\ttransition: all .25s ease-in-out;\n\t\t\t\t}\n\t\t\t\t.img-agz-banner {\n\t\t\t\t\toverflow: auto;\n\t\t\t\t\tborder-radius: 0.5rem;\n\t\t\t\t}\n\t\t\t<\/style>\n\t\t<a id=\"btn-cta-banner\" class=\"btn-agz-banner\" onclick=\"gtag('event', 'clicou_banner_blogpost');\"  title=\"Quero falar com a Agilize\" ><img decoding=\"async\" class=\"img-agz-banner\" src=\"https:\/\/agilize.com.br\/blog\/wp-content\/uploads\/2023\/12\/banner_2-2.webp\"\/><\/a>\n\t\t\t<script>\n\t\t\t\tvar popUpId = \"agz-modal-conversion-form\";\n\t\t\t\tdocument.getElementById(\"btn-cta-banner\").addEventListener(\"click\", function (event) {\n\t\t\t\t\tdocument.getElementById(popUpId).style.display = \"flex\";\n\t\t\t\t});\n\t\t\t<\/script>\n\t\t\t\n\t\t\n\n\n\n<h3 class=\"wp-block-heading\">Veja outros conte\u00fados selecionados para voc\u00ea!<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/agilize.com.br\/blog\/empreendedorismo\/fidelizacao-de-clientes\/\">10 dicas de fideliza\u00e7\u00e3o de clientes para sua empresa!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/agilize.com.br\/blog\/marketing-e-vendas\/objecoes-de-vendas\/\">Obje\u00e7\u00f5es de vendas: como identificar e quebrar para ter mais clientes?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/agilize.com.br\/blog\/marketing-e-vendas\/custo-de-aquisicao-de-clientes\/\">Saiba o que \u00e9 CAC: tudo sobre o custo de aquisi\u00e7\u00e3o de clientes<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Uma pesquisa realizada pela Tiendeo, mostrou que 77% dos brasileiros j\u00e1 se decepcionaram com suas marcas prediletas por n\u00e3o conseguirem atender suas expectativas.&nbsp; Al\u00e9m disso, saber o que os clientes pensam, o que valorizam e onde h\u00e1 oportunidades de melhoria s\u00e3o informa\u00e7\u00f5es importantes para guiar a tomada de decis\u00f5es estrat\u00e9gicas, concorda?&nbsp; \u00c9 nesse contexto que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"class_list":["post-42454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crescer-seu-negocio"],"_links":{"self":[{"href":"https:\/\/agilize.com.br\/blog\/wp-json\/wp\/v2\/posts\/42454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agilize.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agilize.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agilize.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agilize.com.br\/blog\/wp-json\/wp\/v2\/comments?post=42454"}],"version-history":[{"count":1,"href":"https:\/\/agilize.com.br\/blog\/wp-json\/wp\/v2\/posts\/42454\/revisions"}],"predecessor-version":[{"id":42459,"href":"https:\/\/agilize.com.br\/blog\/wp-json\/wp\/v2\/posts\/42454\/revisions\/42459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agilize.com.br\/blog\/wp-json\/wp\/v2\/media\/42458"}],"wp:attachment":[{"href":"https:\/\/agilize.com.br\/blog\/wp-json\/wp\/v2\/media?parent=42454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agilize.com.br\/blog\/wp-json\/wp\/v2\/categories?post=42454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agilize.com.br\/blog\/wp-json\/wp\/v2\/tags?post=42454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}